AI Marketing
Jasper vs Surfer
Two ai marketing tools, what each is better at, what each costs, and the one we would pick.
We rate it higher
Jasper
From $59/mo
AI agents and content pipelines for marketing teams
Pros
- ✓ Pro plan is listed at $59 per seat per month billed yearly, or $69 billed monthly, with a 7-day free trial.
- ✓ Jasper IQ stores brand voice, style guides, audience profiles, and product knowledge and applies them to outputs.
- ✓ More than 100 pre-built marketing agents plus a no-code builder for custom agents on the Business plan.
Cons
- ✗ The Pro plan includes only one seat; adding users requires the custom-priced Business plan.
- ✗ Business pricing is not published and requires contacting sales, with a 12-month commitment.
We rate it higher
Surfer
From $49/mo
AI SEO and content intelligence platform for search and AI visibility
Pros
- ✓ Offers a free AI Visibility Audit with no account or credit card required.
- ✓ Provides a free tier or trial to start using the platform.
- ✓ Tracks brand visibility across multiple AI models including ChatGPT, Gemini, and Perplexity.
Cons
- ✗ Pricing is only shown as yearly billing; monthly billing is not available.
- ✗ The Enterprise plan price is listed but the page also says 'Tailored packages', which may indicate custom pricing.
| Jasper | Surfer | |
|---|---|---|
| From | $59/mo | $49/mo |
| Free Tier | No | Yes ✓ |
| Our Rating | Not rated | Not rated |
| Pricing | freemium | freemium |
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Summary
We have not used both of these yet, so there is no score to pick a winner with. What they cost, who they suit and what each one does is in the table above.
Some links here earn us a commission. We earn it whether we praised the tool or not, which is why the verdict does not move for it.