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Tolstoy

AI ecommerce platform for product content, shoppable video and shopping agents

AI E-commerceResearched, not tested
AlternativesFull pricing
Pricing
freemium
From
$8 a month
Free tier
Yes

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Best for

Ecommerce and Shopify teams that need product images and video at catalog scale and want that content published as shoppable storefront experiences with an AI shopping assistant.

What it is

Tolstoy is an AI ecommerce platform for commerce brands. It combines AI Studio for generating product images and video, AI Player for publishing shoppable video, galleries and storefront widgets, and an AI Sales Agent that answers product questions and recommends items from a catalog. It connects to Shopify and other commerce tools, and is aimed at ecommerce teams that produce product content and run onsite shopping experiences.

Best forEcommerce and Shopify teams that need product images and video at catalog scale and want that content published as shoppable storefront experiences with an AI shopping assistant.

Features

  • AI Studio

    Generates product images and video from catalog data, brand context and creative direction, with text-to-image, image-to-video, editing, upscaling, background removal and bulk generation tools.

  • Shoppable video and storefront formats

    Publishes product video and UGC as shoppable feeds, Stories, carousels, tiles, hero video, collection grids and email carousels, with product tagging, add to cart and checkout.

  • AI Sales Agent

    Answers product questions and recommends products from the catalog, and supports visual shopping experiences such as virtual try-on.

  • AI Widget Builder

    Builds interactive storefront widgets such as product galleries, quizzes, PDP Stories and landing pages from templates and data tools.

  • Virtual try-on and sizing

    Lets shoppers see products on their own image and find their size; included from the Starter plan.

  • Brand DNA

    Supplies the agent with brand voice, visual identity, audience, products and creative references so generated images and video follow the brand.

  • Integrations

    Connects to Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo and Gorgias, among others.

  • Self-improving media

    Flags under-performing media, creates A/B-tested variants and keeps the top-performing assets.

TL;DR

Tolstoy creates AI product images and video, publishes them as shoppable storefront experiences, and adds an AI shopping agent that guides customers to products.

Pros

  • •Free plan with no card required, plus a 30-day publishing trial with uncapped on-site views for eligible accounts.
  • •Every paid plan includes Shoppable Videos, AI Studio and the AI Sales Agent.
  • •Annual billing is listed at up to 34% off, with monthly-equivalent prices of $8, $29, $129 and $299.
  • •Native integrations listed for Shopify, TikTok Shop, Google Drive, Meta Ads, Klaviyo and Gorgias.
  • •Pricing page lists 217 models, tools, storefront options and capabilities, including named image and video models.

Cons

  • •Paid plans are metered by viewers and AI tokens, so heavy use incurs overage charges.
  • •AI token consumption varies by model and workflow, and the site does not publish per-model token rates.
  • •Enterprise pricing is not listed and requires contacting sales.
  • •No phone or email support details are given on the pricing page; dedicated support starts at the Max plan.

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